Spa & Wellness Advisory
for Luxury Hotels and Resorts

Partnering with developers, owners, and architects through data-led programming and repositioning.

Informed by market research, competitive analysis, and ROI performance.

30+ years, 75 projects, 14 countries—trusted by leading brands including Auberge, Rosewood, Relais & Châteaux

CORE SPECIALTIES

Key areas of expertise within a broader advisory scope

Market Insight

Market research, competitive analysis, and feasibility to inform programming and capital decisions.

Facility Programming

Data-led spa & wellness programming aligned to space, operations, and return on investment.

Design Development

Advisory support to architects and design teams from concept through documentation and approvals.

Guest Experience

Experience strategy grounded in market demand, operational realities, and long-term performance.

SELECT GLOBAL PROJECTS

Trusted by world-class hotels and developers to deliver award-winning wellness

Lapis Spa at Fontainebleau Las Vegas

World’s Best Casino Spa – World Spa Awards
Full-scope spa programming, design, and development advisory from concept through opening.

Sense Spa at Rosewood Abu Dhabi

Abu Dhabi’s Best Hotel Spa – World Spa Awards
Market-informed programming and design advisory for a flagship urban wellness destination.

The Spa at Esperanza Cabo San Lucas

Forbes Travel Guide Five-Star Spa
Repositioning advisory for facility renovation, guest experience refinement, and menu redevelopment.

FOUNDER + CURATOR

Mindy Terry is a globally recognized wellness authority with 30+ years of experience. She has led more than 70 projects across 14 countries, with features in Forbes, Travel + Leisure, and The Wall Street Journal.

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Crafted for Legacy

Expertise in creating award-winning wellness destinations worldwide

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ABOUT MINDY A. TERRY

Mindy is a wellness business architect with over 30 years of experience shaping the global wellness and luxury hospitality landscape. Her expertise spans 6 continents and more than a dozen countries, with a track record of 70+ initiatives delivered—from treatment spaces to destination properties. She guides development from feasibility through opening. One of the few leaders able to bridge vision and execution, she designs and operationalizes wellness businesses end-to-end: from conceptual frameworks and programming to operational models and launch. Mindy has led multiple award-winning initiatives worldwide, creating environments recognized for their clarity, cohesion, and longevity. Her work aligns vision, execution, and guest experience to build high-performing systems that deliver growth, engagement, and enduring value for both new ventures and legacy properties.